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Advertising On A Budget - Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was...
Advertising Sucks! Long Live The Web!
[You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.] Advertising Sucks! Long Live The Web! How much does an...
How to win the advertising and promotion game
I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course ...
Paid Search Engine Advertising
Over the last few years, we have seen the rise of a new medium which at the current time is quite effective in driving traffic to web sites: Paid Search Engine Advertising. This term refers to paid advertising that a company can run on search...
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea. While it seems like a...
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Advertising Balloons: The Five W's
The effectiveness of advertising balloons is topped only by the
relatively new phenomenon of advertising wrapping. Wrapping,
which consists of printing advertising on thin material and
literally wrapping it around an object to turn it into a
billboard, is extremely costly. Advertising balloons, on the
other hand, are extremely affordable. Here, then, is the Who,
What, When, Where, and Why of advertising inflatables.
Who: Advertising inflatables are relatively inexpensive, and can
definitely accommodate even the most modest advertising budget.
Advertising balloons allow small- and medium-sized businesses
and organizations to compete with their larger counterparts.
What: Advertising inflatables include advertising balloons,
advertising blimps, custom balloons and helium balloons. Some
are filled with helium, while others are filled using cold-air
blowers. Advertising blimps and advertising balloons are
typically tethered to the ground or a rooftop, and float up to
120 feet above the ground. Twenty-foot tall dancing balloons,
often in the shape of a person or character, are tethered to the
ground and are filled using an air blower. Most companies keep a
variety of standard advertising inflatables in stock, but they
can also make balloons or blimps in virtually any shape.
When: Use advertising inflatables anytime you need to draw the
attention of passersby. Advertising blimps
Lionel Loueke: Jazz Meets African Rhythms On 'Mwaliko'
The jazz guitarist draws on an extremely wide range of styles. From bebop to Brazilian rhythms to lyrical ballads to sounds from his native Benin, Loueke's latest album, <em>Mwaliko</em>, showcases the artist's inventive take on jazz.
are great when you
want to attract attention from a distance. If you have a retail
store near a highway, for example, a small blimp flying in the
sky will grab the attention of drivers. If you wish to attract
street traffic, a dancing balloon tethered to the ground at
street level will cause heads to turn. Keep in mind, though,
that dancing balloons tend to fall over in winds over 20 miles
per hour, and are most effective on calm days. If you have a
booth at a trade show, you may wish to hang advertising balloons
from the ceiling.
Where: Advertising balloons and blimps can be used anywhere you
want to stand out from the crowd, whether it's near a
storefront, at a street festival, at a fundraising event, or at
a trade show.
Why: Advertising inflatables are an extremely cost effective
method of drawing attention to your store, product, or service.
For as little as $300, you can have an effective advertisement
that you can use as often as you'd like.
About the author:
Chris Robertson is an author of Majon
International, one of the worlds MOST popular internet marketing companies on
the web. Visit this Business and Entrepreneurs
Website and Majon's
Business and Entrepreneurs directory.
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